On October 20, 2021, marketing professor Dr. Krishnan Trichy joined Born Global Ventures General Partner Dr. Sunny Zhang for a virtual event to address How do the Sales of a New Product Grow. The key takeaway from his talk was that it is critical to identify the innovators and early adopters of your new product. They will become your spokesperson and help you penetrate the mass market and address the “side effects” through word of mouth.
Dr. Trichy V. Krishnan spends his professional time on academic research, teaching and consulting. Currently, he is a Professor at Great Lakes Institute of Management, Chennai and has held faculty positions in various institutions over the years like Tilburg University, The Netherlands, Rice University, USA, and NUS Business School, Singapore. At NUS, he also held administrative positions such as the Head of Marketing and Vice-Dean of Research & PhD. He has written many articles that have appeared in top academic journals, has got the Best MBA Teacher’s award at NUS, and has taught in many corporate executive programs covering several aspects of marketing including Marketing Strategy, Channel Strategies, Retailing Strategies, Pricing Strategies and New Product Management. His works on new product diffusion have got a lot of citations (counting 1500+), have been reprinted in many textbooks and are extensively used in the investment world. He has written award-winning case studies and was involved in consulting work for quite a few companies in the US (oil and gas industry) and Singapore for the past 20 years. He is also a board member of CIGS, a fin-tech company based in Chennai, India, that is building a digital bridge between people in rural markets and urban markets.
Read more about Dr. Trichy’s talk at: https://lnkd.in/giMuYhSc